The True Ikigai

The Missing Link Between Meaningful Coaching & Lifelong Transformation

An intensive 3-Month Expert Certification Course for Coaches, Therapists, and Mental Health Professionals.

Move beyond surface-level coaching and help your clients find resilience, clarity, and lasting fulfillment through a research-based method.

Who is behind the True Ikigai Approach?

Hi, I’m Motoki

For years, I’ve been exploring the intersection of meaning, resilience, and personal transformation, searching for a coaching framework that truly creates lasting impact.

As an author, entrepreneur, and Ikigai expert, I’ve had the opportunity to coach top global companies like Deutsche Telekom and Daimler and share my insights on purpose-driven leadership at the Lisbon MBA.

The True Ikigai Approach is the result of years of research, coaching, and real-world application—a blend of traditional wisdom and modern psychology designed to help coaches guide their clients toward deep, sustainable fulfillment.

And I can’t wait to share it with you.

Motoki has been featured by

You pour your heart into coaching, but your clients keep circling back to the same struggle?

Imagine this: Your client leaves a sessions feeling inspired, yet weeks later, they’re stuck again – trapped in a cycle of self-doubt, and the same limiting patterns. You answer their career questions, offer strategies, and provide motivation, but something deeper is missing. Their confidence wavers, their progress stalls, and you start to feel like you're just skimming the surface rather than facilitating real transformation. If your first thought was, “This happened to me today!” then you’re not alone. You may ask yourself:

Why do my clients doubt themselves even after making real progress?

Why do they achieve their goals but still feel unfulfilled?

Motoki Tonn, founder, author, and mentor with 25+ years of experience coaching professionals and trainers:

"Don’t coach people on career, lead them towards true meaning and they will flourish."

Master The True Ikigai

Our 3-Month Expert Ikigai Mastermind Certification Programm lets you move beyond surface-level coaching and helps your clients find resilience, clarity, and lasting fulfillment through a research-based method.

Master the Authentic Japanese Ikigai

🧩 Distinguish the True Ikigai from the misleading Western Venn Diagramm

📖 Explore Mieko Kamiya’s 7 Ikigai Needs & the psychology behind lasting fulfillment.

🔗 Understand Viktor Frankl’s Logotherapy & its connection to meaning & resilience

🎯 Hands-on Assignments to apply Ikigai principles in real-world coaching

Full Certification Materials
and Resources

📖 80+ Page eBook on authentic Ikigai psychology

📊 150+ Professional Slide Decks for use in your coaching & teaching

👥 Pod Meetings & Peer Learning for deepening your practice

🎯 Mentorship with Motoki Tonn, an expert with 25+ years of experience.

Ikigai Skill Activation and practical exercises

🛠 A Professional Toolkit of practical exercises

🧠 Mental health & stress management

💪 Resilience & emotional balance

🎯 Values-driven decision-making

🌿 Finding daily meaning & fulfillment

Ikigai Professional Course

A comprehensive set of practical exercises and tools, digital content, and live mentoring

With our course you will gain a comprehensive set of exercises, digital content, and live mentorship to integrate authentic Ikigai psychology into your coaching, therapy, or leadership practice. Master mental health, stress management, and resilience with expert guidance, 1:1 supervision, and full certification resources.

This program provides the knowledge, tools, and support to move beyond superficial frameworks, helping clients find true clarity, meaning, and balance. Elevate your professional impact with this expert-level training.

Ikigai Masterminds

Sucess Stories

  • "Unlike any other Ikigai training, this course provided real depth, hands-on exercises, and expert guidance that elevated my work with clients."

    Dr. Nina Bürklin

  • "A game-changer for mental health professionals! The professional toolkit and expert mentorship helped me apply Ikigai in meaningful ways."

    Kamil Barbarski

  • "The mentorship and resources were invaluable—I've gained practical tools and a profound understanding of authentic Ikigai psychology."

    Prof. Dr. René Bohnsack

How The True Ikigai Elevates Your Coaching

Without the IKIGAI Mastermind, coaching remains transactional—clients come and go, gaining surface-level insights but still searching for deeper fulfillment. They may achieve external success, yet struggle with clarity and resilience, leaving you feeling uncertain and at risk of burnout. But with the True Ikigai Approach, you build lasting, meaningful coaching relationships that go beyond temporary motivation.

You’ll guide clients through deep, identity-shifting transformations, helping them uncover true purpose, inner clarity, and resilience. Instead of chasing short-term wins, you’ll have a structured framework for real, lasting impact—both for your clients and for your own growth as a coach.

Deep coaching for real change – Move beyond shallow sessions into deep, identity-level transformation.

Human-first, not world-centered – Help clients discover meaning beyond career and external expectations.

A framework for resilience & mental health – Teach an Ikigai that is unbreakable, no matter the life circumstances.

Why It Matters

Most coaching programs misunderstand Ikigai

Many Western interpretations of Ikigai reduce it to a simplistic Venn diagram, suggesting that fulfillment is found at the intersection of passion, profession, mission, and vocation. However, this misrepresentation strips away the depth and cultural roots of Ikigai, which is not solely about career success but about a holistic sense of meaning in daily life.

If you've been using the popular Ikigai Venn Diagram, you might have noticed something is missing. Clients find temporary clarity, but true, lasting change remains elusive. You’re not alone. Many professionals feel something is off.

What You Will Master

Ikigai Skill Activation

Deepen your expertise in authentic Ikigai psychology and integrate it into your coaching, therapy, or leadership practice. This certification program gives you the knowledge, tools, and supervision needed to guide your clients beyond superficial frameworks toward true clarity, meaning, and resilience.

Move beyond the misleading Westernized Venn Diagramm and master the profound insights of Mieko Kamiya, the founder of Ikigai research. Learn how to integrate Viktor Frankl’s Logotherapy, and resilience-building techniques into your practice.

Distinguish the true Ikigai from the misleading Western version. Learn why the popular Venn diagram is not Ikigai and how to apply the authentic, evidence-based approach in your work.

Mieko Kamiya – The Founder of Ikigai Psychology. Discover how her groundbreaking research shaped the 7 Ikigai Needs and how they are essential for coaching and mental health.

The Link Between Ikigai & Viktor E. Frankl’s Logotherapy. Understand how Ikigai and Logotherapy intersect in meaning-centered coaching and therapy and help clients find resilience.

Do You Have More Questions?

Get Clarity with a Personal Call

Still unsure if the True Ikigai Certification is the right fit for you? Book a one-to-one call with Motoki Tonn to get personalized insights, clarify your questions, and explore how this program aligns with your coaching goals.

Schedule your free consultation today and take the next step toward deep, meaningful coaching transformation.

  • The True Ikigai Approach is a research-backed coaching method that helps clients find deep, lasting fulfillment beyond career success. Unlike traditional coaching models, it integrates Logotherapy, Emotional Intelligence, and Resilience Science to guide clients through identity-level transformation. This approach ensures they develop inner clarity, purpose, and resilience, rather than just chasing external achievements.

  • The popular Ikigai Venn Diagram oversimplifies the concept, focusing on career alignment rather than true, psychological well-being. The True Ikigai Approach, based on the research of Viktor Frankl and Mieko Kamiya, explores meaning, resilience, and emotional intelligence—helping clients thrive in any life circumstance, not just in their careers.

  • This program is designed for coaches, therapists, and mental health professionals who want to move beyond surface-level coaching. It’s also valuable for leaders, consultants, and mentors who help others navigate change, meaning, and personal growth. If you want to facilitate deep transformation rather than just goal-setting, this certification is for you.

  • Yes! The True Ikigai Approach is not industry-specific and can be seamlessly integrated into coaching, therapy, leadership development, and personal growth practices. Whether you specialize in mental health, career coaching, executive coaching, or personal development, this framework enhances your practice with deeper meaning-based transformation.

  • Traditional coaching often focuses on external achievements—productivity, career growth, or performance. The True Ikigai Approach shifts the focus to identity, meaning, and resilience, ensuring that clients don’t just achieve goals but also experience deep fulfillment.