The True Ikigai

The Missing Link Between Meaningful Coaching & Lifelong Transformation

A 3-Month Expert Certification for Coaches, Therapists, and Mental Health Professionals.

Move beyond surface-level coaching and help your clients find resilience, clarity, and lasting fulfillment through a research-based mehtod.

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You pour your heart into coaching, but your clients keep circling back to the same struggle?

Imagine this: Your client leaves a sessions feeling inspired, yet weeks later, they’re stuck again – trapped in a cycle of self-doubt, and the same limiting patterns. You answer their career questions, offer strategies, and provide motivation, but something deeper is missing. Their confidence wavers, their progress stalls, and you start to feel like you're just skimming the surface rather than facilitating real transformation.

If your first thought was, “This happened to me today!” then you’re not alone.
You may ask yourself:

Why does my client doubt themselves even after making real progress?

Why do they achieve their goals but still feel unfulfilled?

Foto von Klaus Motoki Tonn Autor des Buches Ikigai das Geheimnis der kleinen Dinge

Motoki Tonn, founder, author, and mentor with 25+ years of experience coaching professionals and trainers:

"Don’t coach people on career, lead them towards true meaning and they will flourish."

From Surface-Level Coaching to Lasting Transformation

We know the frustration of searching for a coaching approach that truly transforms lives — only to be met with shallow, one-size-fits-all frameworks that lack depth and scientific grounding. Without a solid psychological foundation, coaches risk offering superficial solutions that fail to create real change.

As Kana Enomoto from McKinsey Health Institute highlights,

“Individuals with poor spiritual health are four times less likely to report good mental health.”

If your coaching practice doesn't address spirtual health on a deeper level, clients may achieve external success but remain unfulfilled in the long run.

Our 3-Month Expert Ikigai Mastermind Certification Programm lets you move beyond surface-level coaching and helps your clients find resilience, clarity, and lasting fulfillment through a research-based method.

Elevate Your Coaching With The True Ikigai

Ikigai Skill Activation

Without the IKIGAI Mastermind, coaching remains transactional—clients come and go, gaining surface-level insights but still searching for deeper fulfillment. They may achieve external success, yet struggle with clarity and resilience, leaving you feeling uncertain and at risk of burnout. But with the True Ikigai Approach, you build lasting, meaningful coaching relationships that go beyond temporary motivation.

You’ll guide clients through deep, identity-shifting transformations, helping them uncover true purpose, inner clarity, and resilience. Instead of chasing short-term wins, you’ll have a structured framework for real, lasting impact—both for your clients and for your own growth as a coach.

"Don’t stop there. The good news is, that the true ikigai is about the way-of-being and offers a framework for transformative coaching results”

Motoki Tonn,

Ikigai FAQ

  • The True Ikigai Approach is a research-backed coaching method that helps clients find deep, lasting fulfillment beyond career success. Unlike traditional coaching models, it integrates Logotherapy, Emotional Intelligence, and Resilience Science to guide clients through identity-level transformation. This approach ensures they develop inner clarity, purpose, and resilience, rather than just chasing external achievements.

  • The popular Ikigai Venn Diagram oversimplifies the concept, focusing on career alignment rather than true, psychological well-being. The True Ikigai Approach, based on the research of Viktor Frankl and Mieko Kamiya, explores meaning, resilience, and emotional intelligence—helping clients thrive in any life circumstance, not just in their careers.

  • This program is designed for coaches, therapists, and mental health professionals who want to move beyond surface-level coaching. It’s also valuable for leaders, consultants, and mentors who help others navigate change, meaning, and personal growth. If you want to facilitate deep transformation rather than just goal-setting, this certification is for you.

  • Yes! The True Ikigai Approach is not industry-specific and can be seamlessly integrated into coaching, therapy, leadership development, and personal growth practices. Whether you specialize in mental health, career coaching, executive coaching, or personal development, this framework enhances your practice with deeper meaning-based transformation.

  • Traditional coaching often focuses on external achievements—productivity, career growth, or performance. The True Ikigai Approach shifts the focus to identity, meaning, and resilience, ensuring that clients don’t just achieve goals but also experience deep fulfillment.

Why It Matters

Most coaching programs misunderstand Ikigai

Many Western interpretations of Ikigai reduce it to a simplistic Venn diagram, suggesting that fulfillment is found at the intersection of passion, profession, mission, and vocation. However, this misrepresentation strips away the depth and cultural roots of Ikigai, which is not solely about career success but about a holistic sense of meaning in daily life.

If you've been using the popular Ikigai Venn Diagram, you might have noticed something is missing. Clients find temporary clarity, but true, lasting change remains elusive. You’re not alone. Many professionals feel something is off.

Ikigai Professional Toolkit

A comprehensive set of practical exercises and tools, digital content, and live mentoring

With our course you will gain a comprehensive set of exercises, digital content, and live mentorship to integrate authentic Ikigai psychology into your coaching, therapy, or leadership practice. Master mental health, stress management, and resilience with expert guidance, 1:1 supervision, and full certification resources.

This program provides the knowledge, tools, and support to move beyond superficial frameworks, helping clients find true clarity, meaning, and balance. Elevate your professional impact with this expert-level training.

Ikigai FAQ

  • Most coaching programs focus on external success — career growth, productivity, or performance — without addressing the deeper psychological foundations of meaning and fulfillment. The True Ikigai Certification goes beyond surface-level coaching by integrating Logotherapy, Emotional Intelligence, and Resilience Science into a structured coaching framework. This approach ensures that clients don’t just set goals but develop lasting inner clarity, resilience, and a deep sense of purpose.

  • Most coaching frameworks focus on external achievements—helping clients become more productive, set better goals, or achieve career success. While those are valuable, they don’t necessarily lead to deep fulfillment. The True Ikigai Approach helps clients connect with their intrinsic motivation, navigate uncertainty with resilience, and cultivate a sense of meaning beyond external validation. It’s about who they become, not just what they accomplish.

  • No, and that’s exactly why this program exists. While the popular Venn Diagram (what you love, what you’re good at, what pays, and what the world needs) is useful, it oversimplifies Ikigai’s true depth. Real Ikigai isn’t just about career alignment — it’s about meaning, resilience, and a way of being that sustains fulfillment regardless of external circumstances. This program is based on the research of Viktor Frankl, Mieko Kamiya, and modern resilience science, offering a far deeper and more impactful approach than the traditional Venn Diagram model.

  • Yes! The True Ikigai Approach is not industry-specific and can be seamlessly integrated into coaching, therapy, leadership development, and personal growth practices. Whether you specialize in mental health, career coaching, executive coaching, or personal development, this framework enhances your practice with deeper meaning-based transformation.

  • Yes! This program complements and enhances your existing coaching skills. Many certified coaches find themselves stuck in surface-level coaching, where clients make progress but still feel unfulfilled. The True Ikigai Approach adds depth to your practice, helping you facilitate meaning-based coaching that leads to deeper, lasting transformation.

What You Will Master

Ikigai Skill Activation

Deepen your expertise in authentic Ikigai psychology and integrate it into your coaching, therapy, or leadership practice. This certification program gives you the knowledge, tools, and supervision needed to guide your clients beyond superficial frameworks toward true clarity, meaning, and resilience.

Move beyond the misleading Westernized Venn Diagramm and master the profound insights of Mieko Kamiya, the founder of Ikigai research. Learn how to integrate Viktor Frankl’s Logotherapy, and resilience-building techniques into your practice.

Distinguish the true Ikigai from the misleading Western version. Learn why the popular Venn diagram is not Ikigai and how to apply the authentic, evidence-based approach in your work.

Mieko Kamiya – The Founder of Ikigai Psychology. Discover how her groundbreaking research shaped the 7 Ikigai Needs and how they are essential for coaching and mental health.

The Link Between Ikigai & Viktor E. Frankl’s Logotherapy. Understand how Ikigai and Logotherapy intersect in meaning-centered coaching and therapy and help clients find resilience.

Deep coaching for real change – Move beyond shallow sessions into deep, identity-level transformation.

Human-first, not world-centered – Help clients discover meaning beyond career and external expectations.

A framework for resilience & mental health – Teach an Ikigai that is unbreakable, no matter the life circumstances.

Ikigai Masterminds

Success Stories

Full Certification Materials and Resources

Master Resilience and Emotional Balance

Become Part of a
Global Community

Live Supervision
and 1:1 Mentorship

Vast Array of Digital Content and Resources